Scale-up
Built for traction, not yet for scale
- Before
- PLAYE had strong momentum, but product friction and operational overhead were limiting scale.
- We did
- Simplified how customers got started, redesigned onboarding and pricing, launched Early Pay, and automated global payouts to remove scaling bottlenecks.
- After
- PLAYE scaled to US$2M ARR (+2.4× YoY), reached 210 paying brands, and cut project turnaround time by 3×.
New product
85k community → first custom app
- Before
- Strong demand signals, but no product experience—just a dev scope.
- We did
- Designed the full app end-to-end and led delivery with founders + dev team from vision to MVP. Set up a structured beta kit so early usage produces real learning, not noise.
- After
- A coherent, beta-ready product and a clear iteration path, supported by ongoing fractional PM oversight through beta.
Spin-out
Internal capability to commercial product
- Before
- Strong internal proof of value, but the wedge and day-0 experience weren't tight enough to sell and deploy consistently.
- We did
- Defined the right initial wedge, then redesigned the core front-end flows around that wedge and packaged it into a pilot plan.
- After
- A sharper story and a more intuitive operator experience—ready for partner pilots and a repeatable rollout motion.
