For technology companies

Your channel, from day one.

Alliances, channel managers, a deal desk and an AI-native build team — the sell-through team a growth company can't carry yet, paid mostly on what we sell.

Book a 30-min call See the standard

What teams come to us with

MSPs like our product. None of them sell it.

We're listed on AWS Marketplace. Nothing happens.

Microsoft wants co-sell evidence we don't have.

Our product isn't metered, multi-tenant or priced for partners.

The path in detail

1

Make it sellable

Includes

Assess: score against the standard, gap list, first-offer target. Build Sprint: metering, MCP server, security evidence pack, pricing and channel schedules

Time

2 weeks + 8–12 weeks

Price

Assess $15–25K AUD · Build Sprint [CONFIRM: from $50K AUD]

2

Put it on the routes

Includes

Listed on every major marketplace, private and channel offers set up, co-sell registered, incentive applications lodged

Time

4 weeks

Price

[CONFIRM: A$__]

3

Get partners selling

Includes

Partner enablement, joint pursuits with MSPs and integrators, partner marketing

Time

Ongoing

Price

[CONFIRM: retainer + __% of revenue]

4

Run the deal desk

Includes

Offers, deal registration, renewals, incentives claimed, monthly pipeline review

Time

Ongoing

Price

Included in step 3

How we represent you

1

You publish your listing and keep your IP and co-sell eligibility.

2

You sign one agreement with BlueParadigm: margin, markets, routes.

3

You authorise us on each marketplace. From then on we create the offers, bring in the partners and run the deal desk.

4

Portfolio bundles

Where the cloud allows it (AWS multi-product solutions), we package your product with other portfolio companies.

Incentives we put to work

Committed-spend drawdown

Customers buy you against cloud commitments they already have.

Co-sell

Registered opportunities with AWS, Microsoft and Google field teams.

Partner funding

Marketing development funds, proof-of-concept and migration credits, marketplace promotions.

Eligibility varies by programme; Assess confirms what you qualify for.

Who it's for

  • B2B technology companies with paying customers
  • A product or service partners can resell, bundle or deliver
  • Founders ready to sell through partners, not only direct
  • [CONFIRM: minimum ARR or other entry criteria]

Proof

The build behind the sell-through.

Scale-up

Built for traction, not yet for scale

Before
PLAYE had strong momentum, but product friction and operational overhead were limiting scale.
We did
Simplified how customers got started, redesigned onboarding and pricing, launched Early Pay, and automated global payouts to remove scaling bottlenecks.
After
PLAYE scaled to US$2M ARR (+2.4× YoY), reached 210 paying brands, and cut project turnaround time by 3×.

New product

85k community → first custom app

Before
Strong demand signals, but no product experience—just a dev scope.
We did
Designed the full app end-to-end and led delivery with founders + dev team from vision to MVP. Set up a structured beta kit so early usage produces real learning, not noise.
After
A coherent, beta-ready product and a clear iteration path, supported by ongoing fractional PM oversight through beta.

Spin-out

Internal capability to commercial product

Before
Strong internal proof of value, but the wedge and day-0 experience weren't tight enough to sell and deploy consistently.
We did
Defined the right initial wedge, then redesigned the core front-end flows around that wedge and packaged it into a pilot plan.
After
A sharper story and a more intuitive operator experience—ready for partner pilots and a repeatable rollout motion.
See all work

How far are you from being sold by others?

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