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Where we sell

One channel partner. Every route to market.

Technology companies authorise BlueParadigm once. We sell them everywhere their buyers already buy.

BlueParadigm as the single channel partner between technology companies and every route to market

Routes to market

Microsoft Marketplace

Companies authorise BlueParadigm through a resale-enabled offer. We create private offers and multiparty offers that bring in MSPs, GSIs and distributors as resellers. Eligible purchases count toward customers' Azure commitments (MACC).

AWS Marketplace

Companies give BlueParadigm a resale authorisation. We create channel partner private offers, and package portfolio products together as multi-product solutions. Purchases can count toward customers' AWS commitments.

Google Cloud Marketplace

We sell portfolio products as a reseller through reseller private offers, drawing down customers' Google Cloud commitments.

Pax8

Portfolio products reach Pax8's MSP partners through the Pax8 marketplace.

[CONFIRM: Pax8 listing or agreement before naming]

Distributors

Portfolio products in distributor catalogues and marketplaces, with credit and logistics handled by the distributor.

[CONFIRM: name Leader, Dicker Data and others only once signed]

MSPs

Buy through your distributor or as a reseller on a multiparty offer. Margin built in; local support behind every product.

Systems integrators and GSIs

Co-sell on projects and large programmes, and resell through multiparty offers that draw down customer commitments.

Incentives

Committed-spend drawdownCo-sell programmesPartner funding and credits

eligibility varies by programme.

Technology companies

Get represented

Partners

See the portfolio